
Our Values
The Swan Group lives by six core values that guide everything we do in our organisation.
01
Professional
We are industry leaders and deliver quality results.


02
Courageous
We are confident decision makers.

03
Accountable
We take responsibility.

04
One Team
We have genuine conversations
05
Healthy relationships
We build respectful and supportive relationships.


06
Family & Communities
We invest in our family and communities.
Rationale
In 2023, the Swan Group leadership team came together to define our core purpose and values. We are dedicated to supporting our community by finding innovative solutions to both current and future challenges.
Across all our entities, we recognise that we are fundamentally in the business of problem-solving. Whether we're building tracks to expand farm operations, enhancing agri-business productivity with smart fertiliser decisions, helping people solve their accommodation and housing needs, maintaining vehicles to optimise operations, raising high-quality cattle, or supporting the tourism sector with essential property and laundry services, our mission remains clear: to provide solutions for your future.
As we work together to deliver these solutions, we are committed to upholding the values and behaviours that define our team and drive our success.